The Two Functional Medicine Economies In Your Clinic
Like anything that starts with a grass roots movement, it eventually starts to divide. Most functional medicine clinics started in a grass roots, boot-strapping fashion. As you grow, you will face a dilemma. Your clinic operates inside two parallel economies: One built on outcomes One built on optics Both are growing. Both influence patient expectations. […]
The Biohacker is Not Your Ideal Client | Marketing Tips for Functional Medicine Clinic Owners
The “Ideal Client” Myth in Service-Based Businesses Marketing mentors, for any and every service-based industry, encourage the business owner to describe their ideal client. They are told to list the demographics, qualities, values, and economics of the exact person they want to work with. Visualize it. Feel it. Manifest it. And all the other buzz […]