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The Functional Medicine Marketing Blog

Digital Marketing for Clinics | Why it Matters to Your Success

Digital Marketing for Clinics | Why it Matters to Your Success

If you run a functional, integrative, or naturopathic clinic, you might think: “We’ve always relied on word of mouth and referrals. Why change now?” While personal recommendations will always be valuable, they’re no longer enough to keep your practice growing. In...

Clinic Marketing 101: A Guide for Practice Owners

Clinic Marketing 101: A Guide for Practice Owners

Marketing a clinic in today’s competitive healthcare landscape isn’t about shouting the loudest—it’s about showing up where your ideal patients are looking, building trust, and delivering value that sets you apart. Whether you're a nutritionist launching your solo...

Does Organic SEO Still Work in the Age of AI?

Does Organic SEO Still Work in the Age of AI?

Since publically available AI tools rolled out in 2023, the internet has been filled with articles outlining the death of organic SEO. Google implemented its AI Overview results tool in order to provide succinct answers to search queries. And since Google owns over...

Functional Medicine: What Are People Searching for in 2025?

Functional Medicine: What Are People Searching for in 2025?

At Functional Medicine Marketing, we continuously track keyword data for a wide range of health-related terms, giving our clients valuable insights into what potential patients are searching for. By analyzing this data, we help practitioners make informed decisions...

Marketing Your Small Health Clinic | Embrace Your Superpowers!

Marketing Your Small Health Clinic | Embrace Your Superpowers!

Owning or managing a small medical practice in today’s competitive healthcare landscape can seem daunting, especially when you’re up against large health systems with big budgets and established reputations. But here’s the truth: being small gives you a unique edge....

Best Marketing Strategy for Functional Medicine 2023

Best Marketing Strategy for Functional Medicine 2023

You have big plans for your functional medicine clinic in 2023. You’re hoping to add new clients, roll out new services, and become a more prominent member of your community. You’re providing an alternative option to a healthcare system that is overburdened and,...

How to Increase Health Clinic Revenue

How to Increase Health Clinic Revenue

Functional Medicine Marketing focuses on small clinics primarily in the niches of holistic medicine and direct primary care. In many cases, clinic owners don’t have the same resources as large hospitals and health. Clinicians aren’t just healthcare providers; they’re...

How to Get More Patient Reviews for Your Functional Medicine Clinic

How to Get More Patient Reviews for Your Functional Medicine Clinic

Reviews are crucial to the success of a functional medicine clinic. Functional medicine isn’t a mainstream or household term yet. Not many people are “in the know” and may have reservations when it comes to trying a new form of healthcare. When potential patients see...

Education is the Key to Marketing a Functional Medicine Practice

Education is the Key to Marketing a Functional Medicine Practice

Despite its increased popularity over the past few years, many people are still new to the idea of functional medicine. This means marketing a functional medicine practice is all about thinking outside the box. Your functional medicine marketing strategy should...

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