The Functional Medicine Marketing Blog

Like anything that starts with a grass roots movement, it eventually starts to divide. Most functional medicine clinics started in a grass roots, boot-strapping fashion.  As you grow, you will face a dilemma. Your clinic operates inside two parallel economies: One built on outcomes One built on optics Both are

The “Ideal Client” Myth in Service-Based Businesses Marketing mentors, for any and every service-based industry, encourage the business owner to describe their ideal client. They are told to list the demographics, qualities, values, and economics of the exact person they want to work with. Visualize it. Feel it. Manifest it.

Marketing a functional medicine clinic is fundamentally different from marketing a conventional medical practice. Functional medicine is still unfamiliar to many patients, often misunderstood, and rarely explained well by mainstream healthcare systems. That creates both a challenge and a significant opportunity. Patients do not usually search for functional medicine immediately.

SEO for functional medicine clinics isn’t about hacks, algorithms, or chasing traffic—it’s about trust. In a space where patients pay out of pocket, arrive skeptical, and need reassurance before they ever book, visibility alone isn’t enough.

 Excited to share my conversation with Dr. Louise Swartswalter on The Brain Soul Success Show! 🙌 We dove deep into marketing, SEO, and mindset for functional medicine practitioners — and how healers can grow their visibility without burnout. In this episode, we covered: ✨ How functional medicine practitioners can