Functional Medicine Marketing focuses on small clinics primarily in the niches of holistic medicine and direct primary care. In many cases, clinic owners don’t have the same resources as large hospitals and health. Clinicians aren’t just healthcare providers; they’re small business owners, too.
With the economy on the brink of a downturn and technologies reshaping the way Americans access healthcare, our clients are asking us how to increase health clinic revenue.
Increasing health clinic revenue might take some creativity. A little elbow grease may be required. But you can do it.
Please apply this list of revenue-generating ideas to your own practice. As always, please reach out to start a conversation. To our team, functional medicine marketing is more than a business. It’s a way to provide communities with excellent health services.
Bring in New Patients
Most small health clinics can increase revenues by adding more scaling. Clinics have fixed costs that don’t increase with the number of patients. You’re already paying for your building and have an admin team in place. The more patients you see, the more revenue you’ll bring in.
This may sound obvious, but bringing in new patients is easier said than done.
Here are three ways you can increase health clinic revenue by adding more patients:
- Offer a discount on services or memberships
- Gather positive patient reviews to prove your clinic’s value to interested people
- Create SEO content answering common health questions. This strategy will attract new visitors to your site.
Sign Up Existing Patients for New Services
The “upsell” is a classic way to boost revenue. Perhaps most of your patients are coming to you for nutrition coaching. Is there another service you offer (or could offer) that could complement nutrition coaching? Many health clinics also offer nutritional supplements and IV therapy as add-ons to their base nutrition coaching services.
Don’t forget the revenue potential of existing patients. These are people who already trust and benefit from your clinic. Compared to a complete stranger, existing patients are much more likely to say “Yes” if you offer them a new service.
Partner With Other Businesses and Organizations
If you’re wondering how to increase health clinic revenue, then you’re not alone. Nearly every business is wondering how to increase revenue, too. So, why not work together to achieve your goals?
Partnerships can help you boost both marketing and revenue. You might partner with a local yoga studio that pays you a 10% commission for every member you refer to them. You might not offer yoga at your clinic, but yoga goes hand-in-hand with your treatment plans. It’s the perfect match!
Here are three partnership ideas to help increase health clinic revenue:
- See if local health nonprofits will share your events/services with their audiences
- Engage in referral programs with local businesses
- Become a sponsor of local events, sports teams, and entertainment programs
Become a Speaker or an Author
Functional Medicine Marketing has worked with many health clinic owners who became speakers or authors. These people are deeply passionate about health, and so creating an influencer platform was a natural extension of their medical work.
Even if your book or keynote speech doesn’t bring in revenue directly, it’s an excellent branding tool. You’ll be able to say, “I wrote the book on hormone therapy,” or “I wrote the book on pediatric nutrition.” You’ll probably notice an uptick in new consultations as website visitors see your book and think, “I’d like to work with this practitioner.”
Raising prices shouldn’t be your first choice when trying to increase health clinic revenue, but you shouldn’t rule it out completely, either. Some small business owners fear raising prices because they think they’ll drive away customers. And that might happen. But the math is in your favor.
If you double your prices and half of your patients leave, then you’re still making the same amount of money as before.
Most people understand that inflation, rising material and labor costs, and regulatory concerns mean your clinic prices will go up from time to time. At the end of the day, you can always add additional services as you raise the price of services so that it’s a win-win for everyone involved!
Functional Medicine Marketing Can Show You How to Increase Health Clinic Revenue
Even better, we’ll do it for you. We know that clinic owners are busy people. You’re seeing patients, paying taxes, and holding staff meetings. You don’t have time to run a marketing campaign as well.
Functional Medicine Marketing provides complete digital marketing services aimed specifically at small clinics. We know the lingo and can find the perfect words to describe what you do. No more back-and-forth with generalist writers. Experience what it’s like to work with someone in your niche!
Our team is currently taking on new clinic clients. Schedule a call with us to see if we’d be a good fit for you.
Who doesn’t want to increase their health clinic revenues?
P.S. Check out our previous post, “How to Get More Patient Reviews for Your Functional Medicine Clinic.”