Marketing Paralysis | New Podcast by Healthcare Americana and Andrew Newland of Functional Medicine Marketing

In this episode of Healthcare Americana, host Christopher Habig sits down with Andrew Newland, Founder & CEO of Direct Primary Care Marketing, to explore how independent healthcare practices can break through marketing paralysis. They unpack the common reasons clinics struggle with building a digital presence and offer actionable tips for creating a strong foundation through clear messaging and multi-channel outreach. Andrew shares why your website should be a functional resource—not just a design showcase—and underscores the critical role of trust in healthcare marketing. The discussion also touches on budget planning, ad strategy, and converting digital interest into in-office visits. It’s a practical conversation packed with insights for any DPC provider aiming to grow their patient base.