Wellness is no longer just about taking your vitamins and checking in once a year for a physical. Patients today are looking for more—more energy, faster recovery, deeper healing, and proactive ways to optimize their health. That’s why therapies once seen as “med spa” luxuries are now finding solid ground in functional medicine clinics across the country.
Patients expect more than a brief consultation and a bottle of pills. They want access to technologies that help them replenish nutrients, restore balance, and recover from illness or injury at a cellular level. Whether it’s chronic fatigue, inflammation, gut issues, or the aftermath of a tough diagnosis, people are searching for tools that get them back on their feet—and back to life—faster.
IV therapy, ozone therapy, and red light therapy are rapidly becoming cornerstones in the integrative approach to healing. And it’s not just hype—these therapies are gaining traction because they work. Functional Medicine Marketing has collected data about the growth of various services, including IV Therapy, Ozone Therapy, and Red Light Therapy. Use this information to guide your way forward when offering wellness therapies.
An Overview of Functional and Integrative Medicine Participation
First, how is the appetite for integrative and functional medicine? In short, it’s growing. And growing quickly. More and more people are realizing the conventional “sick care” is not working. We’re taking more medications but we feel worse.
That’s why, “According to the National Center for Complementary and Integrative Health (NCCIH), roughly 38% of U.S. adults receive some form of integrative medicine.” Americans want preventive and holistic care. And they’re willing to pay for it.
The same is true for functional medicine, specifically. Most Americans might not know the nuances between integrative and functional medicine, but the trend is the same – root-cause care matters, too. “According to a survey conducted by the Functional Medicine Practitioner Research Network, the number of functional medicine practitioners in the US increased from just over 5,000 in 2010 to nearly 40,000 in 2020. Additionally, the survey found that functional medicine practitioners saw an average of 22 patients per week, with a total of over 1.2 million patient visits per year.”
Now let’s turn our attention toward therapies that are often considered part of the functional medicine toolkit.
What is the Popularity of IV Therapy?
What started as a celebrity wellness trend has now become a mainstay for people from all walks of life. IV therapy delivers vitamins, minerals, and hydration directly into the bloodstream—bypassing digestion and offering near-instant benefits. Whether it’s Myers’ Cocktail for immune support, glutathione for detoxification, or high-dose Vitamin C for inflammation, IV therapy is popular for a reason: it works quickly and effectively.
Even Good Housekeeping has published articles on the “soaring popularity of IV Therapy.”
Clinics are now offering customized IV blends for everything from post-COVID fatigue to athletic recovery to migraine relief. It’s no longer a rare perk—it’s becoming a foundational option for functional medicine practices that want to meet the needs of modern patients.
What is the Popularity of Ozone Therapy?
Ozone therapy has been widely used in Europe for decades, but it’s only recently catching on in the United States. This powerful treatment uses medical-grade ozone (O₃) to stimulate the body’s own healing responses. Whether through IV administration, insufflation, or topical application, ozone therapy can help modulate the immune system, improve oxygenation, support detox pathways, and fight pathogens.
As patients become more curious about root-cause medicine and non-pharmaceutical options, ozone therapy offers a compelling option—especially for those dealing with chronic infections, mold toxicity, autoimmune issues, or inflammation.
What is the Popularity of Red Light Therapy?
Red light therapy (also known as low-level laser therapy or photobiomodulation) is one of the fastest-growing wellness tools on the market. Using specific wavelengths of light, it penetrates the skin to promote cellular repair, reduce inflammation, and enhance circulation. Athletes use it to recover faster. People with chronic pain use it to reduce stiffness. And it’s even being used to support mood, cognitive function, and skin regeneration.
Clinics that offer red light therapy are seeing a steady stream of interest—not just for beauty, but for real health outcomes.
In fact, the red light therapy market is expected to grow by 53% by 2031.
Google Search Trends
As an SEO-focused marketing company, we’re always looking at the search trends. Sometimes, we notice clinic owners become excited about a new technology, but that excitement doesn’t show up in the general population. So, let’s see what your average person is looking for online.
This chart compares search interest for IV Therapy, Ozone Therapy, and Red Light Therapy. While all services have grown over the past five years, red light therapy is the clear winner. More and more people are realizing the benefits and looking for clinics that provide red light therapy. Ozone therapy, however, is not as popular. But this makes sense. Perhaps many people associate “ozone” with negative health outcomes – how many people were told that the “ozone” layer was going to open up and harm us all. And as mentioned, oxone therapy has faced pushback here in the USA from regulatory agencies.
What do we do with this data? SEO Director TJ Neathery says, “There are opportunities in both rising and flatlining trends. For red light therapy, this is the perfect time to promote red light therapy in your local area. People seem to know about this service, so visibility is key. For ozone therapy, on the other hand, consider educational materials. Use social media, podcasts, and youtube, to introduce potential patients to the power of ozone. Few people are searching for ozone therapy near me, but that doesn’t mean they don’t need it! In the end, great marketing is about meeting patients where the are and showing them the best way forward.”
Overall, trends for functional medicine therapies are up!
This Isn’t a Fad—It’s the Future of Functional Care
As these therapies continue to grow in popularity, it’s important that functional medicine clinic owners don’t dismiss them as superficial or outside the scope of “serious” care. Patients are ready for more—they’re seeking innovative, evidence-backed solutions to the problems conventional medicine often overlooks.
Educating the public about these tools isn’t just good medicine—it’s good business. Clear, trustworthy marketing and patient education help destigmatize these therapies and position your clinic as a leader in modern, proactive healing.
People are tired of being told “everything looks fine” when they feel anything but fine. Tools like IV therapy, ozone therapy, and red light therapy offer real answers—and real hope.
Let’s continue to meet that demand with integrity, science, and a willingness to grow.