Despite its increased popularity over the past few years, many people are still new to the idea of functional medicine. This means marketing a functional medicine practice is all about thinking outside the box. Your functional medicine marketing strategy should include at least three major stages:
- Increase awareness using online tools. This is brought เกม pg about by letting people know who you are and what you can do to help them.
- Educate the public about the therapies and treatments you offer. Since most people don’t know about functional medicine, you need to clearly convey what it is and how its different from a traditional hospital or clinic.
- Convert interested visitors into paying customers. Once your customers start to understand what functional medicine can do for them, you need to sign them up for services, therapies, and membership plans.
This article will focus on the educational component of a successful marketing strategy. Use the helpful marketing tips in this blog to drive revenue and achieve lasting patient transformations.
Functional medicine practitioners
Functional medicine is a patient-centered, science-based healthcare model that empowers patients and most practitioners to work in harmony to tackle the underlying causes of chronic disease and provide optimal wellness. Patient education is crucial during all steps of the process. Patients will want to work with a practitioner with credentials, licensure, and experience. These qualifications increase confidence in the patient on matters to do with drugs and supplements administered in the functional medicine clinic.
Functional medicine marketing strategy
Marketing strategies are more than picking the right colors or a unique font message. Most successful virtual businesses programs are emotionally engaging and slowly but steadily build connections with existing patients and prospective patients. Note that up to 70% of consumers may not purchase the first, second, or even a third engagement with your practice. Some take a couple of months, others even years to buy. Due to that, you can’t depend on hit-and-run pull marketing to increase your revenue in the functional medicine business.
It would be best to have a long-term plan that uses purposeful techniques to cultivate long-term customers. Showing up every day, operating your new business, interacting with your customers, and conveying confidence in your missions is the best form of practice marketing. Use these tips to create your marketing master plan.
Build a self-optimizing funnel.
A funnel is a system that generates, educates, nurtures, and converts lead into repeat customers. Doctors who work 80- hours a week burn out and are usually manual funnels that demand too much attention and upkeep. Therefore, creating a self-optimized funnel that works for you and your career is critical. A typical conversion funnel would start with the customer searching for a service or seeing an advertisement, they would then navigate your website before converting the visit into a sale. The presence of your link or advertisement allows a fraction of those that see it to click it, and then a fraction of those that click it to purchase your products or services.
Building an optimized funnel leads your clients to purchase without ever sounding slimy. It doesn’t require more time or effort on your end, but it consistently converts customers and generates excitement for your offerings like in email marketing. Having the services of experts like Functional Medicine Marketing gives you an edge and results in more conversions.
Let technology do the work for you.
It may seem like technology makes your work harder, but you can make it work for your business. Once you successfully implement it correctly, it becomes effortless, i.e., Paid advertisements, Google reviews, video content, and email marketing. In this age, having an online presence is a must. This is why virtual integrative healthcare is taking off right now.
Leverage multipliers: Branding and niching down
After you become efficient with the functional medicine marketing tips, you can squeeze even more power out of them by leveraging multipliers.
Multipliers are simple methods that exponentially increase the impact of your community outreach as a functional medicine practitioner. An excellent example of branding yourself as an integrity-based, mission-centered brand can be a massive multiplier. People will relate to and feel your company’s genuine desire to help others and will most likely choose you instead of your competitor. Emotional engagement with your potential clients is the most powerful tool to have.
Niching down is another proven multiplier. A niche is a specialized avenue of your market that focuses on particular products and services. Many doctors fear having a niche because they’re worried about choosing the wrong niche. The truth is nothing down enables you to focus more, have more impact in the market field, and generate more revenue because it allows you to pay a lot of focus on the potential patients you’re meant to assist the most. A smart, cohesive, and functional marketing campaign plan could be a game-changer for your medical practice. You can enroll the help of Functional Medicine Marketing to effectively and successfully leverage multipliers.
Consider these benefits:
- Avoid patient compliance that doesn’t make your practice grow.
- Ensure you educate patients minds about your mission and vision.
- Prequalify ideal patients for reputation management.
- Drive leads into your funnel.
- Position your brand strategically as a go-to authority in the industry.
- Differentiate yourself from competitors.
Top Tips for Medical Websites.
Your website is the marketing foundation of your functional medicine practice. With that in mind, here are some essential recommendations to assist your team in bringing more patients. You will avoid wasting time and money if you pay attention to these tips.
Don’t build your website or hire a friend to do it.
The audience should position you as the medical professionals’ expert in your field and reflect the quality of services you offer to new patients. If the website is not optimized, you might have difficulty attracting new high-quality patients to your healing practices. Functional Medicine Marketing provides you with a strategy session that involves search Engine Optimization (SEO).
Search engine optimization makes researching keywords that people in your locality are searching for easy. They also have keywords in the header tags on the back end. Without local SEO, your website will be untraceable on any Google search. The following are essential components of the marketing website.
- It should be mobile-friendly
- Have social proof- Testimonials and links to leave a Google review.
- Have new regular blogs
- Have opt-ins to build your email marketing list.
- Include recent photos of your functional medicine providers and staff on your social media platform. i.e., Facebook and LinkedIn for marketing.
- Include social media marketing links prominent on the homepage near the top.
- Have an online appointment scheduling
- Include information like opening hours and financing options such as care credit, green sky, etc.
Be sure to plan. Typically, a website takes a minimum of 4-6 weeks for design and development. It will not show up on the first rank on Google. This means you will need to be patient. The Google search algorithm can sometimes take a few months to index your content, so it is prudent to have realistic expectations of how long it may take to rank on page one of Google.
You might get immediate marketing traffic through running Google ad words. This may be a long-term strategy worth undertaking to get some traffic to your new site right away as you wait for organic search engine optimization to kick in.
Functional Medicine Marketing is here to provide marketing strategies for your practice
Our team at Functional Medicine Marketing is committed to making your marketing successful. We understand that you may have tried to do it yourself, hire a friend, hired “experts” and other approaches all to no avail. At Functional Medicine Marketing, we give you budget-optimizing and proven strategies to ensure you get your functional medicine practice reaches as many people as possible, with maximum results in terms of conversions. We are global leaders in virtual practice education expertise which we offer through a holistic approach and guided online brand building in functional medicine. Connect with us to educate yourself on industry-specific strategies, from a results-dedicated team with a customized marketing plan. After all, our sole goal is to bring you more clients so you can help more people. Contact us today and let us help you transform how you carry out business.