Your Custom Proposal
We Help You Help More Patients
Our Approach
Functional Medicine Marketing frees practice owners to take off the marketing “hat” and do what they love – helping people heal.
Over the last 8 years, our expert team has developed a comprehensive and replicable SEO strategy that we use for our clients. This strategy has positioned many of the top Functional, Integrative, Naturopathic, and Holistic medical practices on the first page of Google.
This proposal will outline our plan for you.
Our Past Work
SEO Content
TIMELINE: MONTHLY
This package is focused on aligning your website with your goals of improving navigation, usability, and overall aesthetics. We’ll take a fully custom approach to build a site that allows for a seamless and engaging user experience.
CORE DELIVERABLES
→ Technical Site Improvements
→ Suggested Navigation
→ Content Calendar
→ Monthly SEO Blogs
→ SEO Optimization
→ Website Upload with Images
→ Weekly GBP Posts
TOTAL INVESTMENT: $5,500
PHASE ONE: STRATEGY |
Our team will analyze your current rankings and website content to determine SEO priorities. In this stage, we work with you to develop a navigation and content calendar. We ask that you provide us with 3 priorities that we can focus on. These can be services, conditions, or topics. |
PHASE TWO:WRITING |
Over the next 6-12 months, our team of functional medicine writers will create SEO optimized content according to the content calendar. |
PHASE THREE: STRATEGY REALIGNMENT |
From time to time, we will reassess the SEO strategy based on analytics and in-clinic trends. If you add new services or capabilities, please let us know. |
WEB DESIGN
TIMELINE: 6-8 WEEKS
START DATE: NOVEMBER 4, 2024
ESTIMATED COMPLETION: JANUARY 3, 2024
This package is focused on aligning your website with your goals of improving navigation, usability, and overall aesthetics. We’ll take a fully custom approach to build a site that allows for a seamless and engaging user experience.
CORE DELIVERABLES
→ Sitemap
→ 3 Homepage Mockups
→ Full Website Mockup
→ SEO Optimization
→ 24 Page Website
(See Pages Scoped For Full Website Breakdown)
→ Access To Aspen Theory Support Library
→ Custom Support Videos
TOTAL INVESTMENT: $5,500
PHASE ONE: AUDIT |
During the audit phase we are collecting key information about the brand in order to build a cohesive web design strategy. THIS PHASE INCLUDES
→ Discovery Questionnaire → 45-Minute Kickoff Call |
PHASE TWO:DESIGN |
With a clear direction in mind we will move forward with the design phase. During this phase we will present (3) homepage options to allow for a collaborative design approach before moving forward with a full website mockup. THIS PHASE INCLUDES
→ Sitemap →Homepage Mockups (3) Options Provided →Full Website Mockup |
PHASE THREE: DEVELOPMENT & OPTIMIZATION |
It’s time to bring the designs to life. We will take the approved design mock-ups and begin the development process in your chosen website platform (Squarespace, Showit, WordPress, Shopify). The development phase includes comprehensive testing, and search engine optimization to set you up for long-term sucess. THIS PHASE INCLUDES
→ Desktop, Laptop, Tablet, & Mobile Design Optimization → Comprehensive Testing using Browser Stack →Speed Testing and Platform Optimization → Image Optimization (SEO) → Meta Data for All Pages (SEO) → Alt Tags for All Images (SEO) → Proper Heading Tagging (SEO) |
PHASE FOUR: POST LAUNCH SUCCESS |
Our project may be coming to an end but our support is forever. We provide custom video tutorials and equip you with all of the tracking tools and knowledge you’ll need to leverage them. THIS PHASE INCLUDES
→ Custom Website Training Videos Provided in a Loom Folder → Lifestime Access To Aspen Theory Support Website → SEO Training Videos → Installation of Hotjar Plugin & Training → Proper Pixel Tagging Installation (Pinterest, Facebook) → Set Up of Google Analytics → Set Up Google My Business Profile |
Online PCP Advertising
TIMELINE: BY CAMPAIGN
This package is focused on aligning your website with your goals of improving navigation, usability, and overall aesthetics. We’ll take a fully custom approach to build a site that allows for a seamless and engaging user experience.
CORE DELIVERABLES
→ Suggested Navigation
→ Content Calendar
→ Monthly SEO Blogs
→ SEO Optimization
→ Website Upload with Images
→ Weekly GBP Posts
TOTAL INVESTMENT: $5,500
PHASE ONE: STRATEGY |
Our team will analyze your current rankings and website content to determine SEO priorities. In this stage, we work with you to develop a navigation and content calendar. We ask that you provide us with 3 priorities that we can focus on. These can be services, conditions, or topics. |
PHASE TWO:WRITING |
Over the next 6-12 months, our team of functional medicine writers will create SEO optimized content according to the content calendar. |
PHASE THREE: STRATEGY REALIGNMENT |
From time to time, we will reassess the SEO strategy based on analytics and in-clinic trends. If you add new services or capabilities, please let us know. |
FAQS
Do you offer payment plans?
We collect a retainer of 30% of the invoice total due at the time of contract signature in order to confirm your spot on our calendar. The remaining 70% of the invoice total will be split into separate payments throughout the duration of our project.
How will we communicate?
Communication primarily happens over emails in addition to check-in calls on a monthly to quarterly basis. Once the contract is confirmed, you will receive an invitation to join our Monday.com SEO boards where you can approve keywords and topics.
Can I Add Items After We Complete the Contract?
Absolutely! For any additional items you would like to add on, I will send over an additional proposal that will be added to your final invoice.
THE NEXT STEPS
READY TO WORK TOGETHER?
SUBMIT PROPOSAL
Go ahead and select the options you want. To confirm your acceptance, press the submit button at the bottom of this proposal.
SIGN CONTRACT
On proposal acceptance, you’ll be sent a contract to be signed electronically.
PAY DEPOSIT
Unless otherwise agreed to, your retainer will be 30% of the total invoice. Once that’s taken care of, your project is officially booked!
Ready to figure out your plan?
Functional Medicine Marketing
Colorado Springs, CO
(719) 659-0891
[email protected]
