Marketing Your Small Health Clinic | Embrace Your Superpowers!
Owning or managing a small medical practice in today’s competitive healthcare landscape can seem daunting, especially when you’re up against large health systems with big budgets and established reputations. But here’s the truth: being small gives you a unique edge. Especially in the world of integrative and functional medicine, your offerings are exactly what people are searching for—personalized care, time with their doctor, and treatments that go beyond what conventional medicine provides. Don’t think of your clinic’s size as a limitation. Instead, see it as an opportunity to make a meaningful impact on your community. Local patients are looking for healthcare solutions that prioritize their whole body, not just individual symptoms, and you’re positioned perfectly to deliver. And Functional Medicine Marketing is here to help you succeed! Be a Big Fish in a Small Pond It’s tempting to think you need to be big to compete, but when it comes to healthcare, being the local expert can be even more powerful. In your community, you can be the go-to clinic for people looking for a more personal, holistic approach to their health. Patients are actively searching for care that puts them at the center, and large hospitals often can’t provide that. Local traffic is your bread and butter. Focus your marketing on your immediate area because people want convenience, connection, and trust when it comes to their health. Whether it’s through word of mouth, community events, or targeted digital marketing, being a local expert can supercharge a small clinic’s marketing. You deserve to be the first choice for people seeking functional or integrative medicine. When you take this “big fish, small pond” approach, you don’t need to compete with large institutions for national attention—you can dominate your local market. People appreciate having a healthcare provider in their neighborhood who offers advanced treatments and listens to their needs. What Small Practices Offer That Big Systems Can’t Your small practice has distinct advantages over larger health systems, and it’s important to highlight these in your marketing. Here’s what sets you apart: More Time with Patients In larger systems, doctors are often overwhelmed with patient volume, and appointments become short and rushed. In contrast, you can offer longer consultations where you truly listen to your patients and get to the root of their health concerns. This level of attention is invaluable, and patients will choose you for it. Holistic Care vs. Specialized Care Large systems often divide care into highly specialized departments, which can be limiting for patients with complex, interconnected health issues. As a functional medicine practitioner, you treat the whole body rather than just focusing on individual symptoms. You have the flexibility to offer a holistic approach, which resonates with patients who feel their needs have been overlooked by conventional healthcare. Many functional medicine practitioners also offer specialist referrals, adding yet another benefit to their practices’ suite of services. Freedom from Insurance Restrictions One of the biggest frustrations in the traditional healthcare system is that insurance dictates treatment options. In your clinic, you can bypass some of these restrictions and offer therapies that patients can’t get elsewhere. Advanced treatments like ozone therapy, IV nutrition, PEMF (Pulsed Electromagnetic Field) therapy, and others are often not covered by insurance but are exactly what your patients are looking for. You can design care plans based on what’s best for their health, not what’s approved by insurance. Treating Overlooked Conditions In conventional medicine, many patients are told they have conditions that “don’t exist” or that their symptoms are untreatable. This is especially true for issues like adrenal fatigue, hormone imbalances, and chronic pain. You specialize in treating these overlooked conditions, offering solutions where conventional medicine falls short. Highlighting this in your marketing shows that you offer hope and healing for those who’ve been left frustrated by other providers. Leverage Your Expertise Online One of the most powerful ways to grow your small practice is by sharing your expertise through digital marketing. Many functional and integrative clinics already do this effectively, but there’s always room for growth. Here are some strategies: Start a Blog Writing a blog that showcases your knowledge is one of the best ways to connect with potential patients. Topics like the benefits of functional medicine, insights on adrenal health, or the latest natural treatments for autoimmune conditions not only build your credibility but also provide valuable information to those searching for solutions online. Here’s a tip for blogs. Don’t just start a blog. Keep it going. It can be challenging to carve out time to write a blog post or two each month, but consistent posting adds up over time. Or you can work with our team to create engaging, SEO-optimized content for your blog. Engage on Social Media Social media is an excellent platform for building relationships with patients. Regularly post about the latest developments in your clinic, share patient success stories (with permission), and give tips for healthy living. Patients want to feel connected to their doctor, and engaging with them online fosters trust. You won’t find hospital doctors doing this, which is why it’s a great way to set your practice apart. Video Content Consider using video to explain some of your treatments or answer common questions. Video marketing is highly engaging, and it allows you to communicate directly with patients in a more personal way. Whether it’s a quick tip about nutrition or a deep dive into your approach to hormone therapy, videos create a connection that written content alone can’t match. Adapting Quickly as a Small Business One of the most exciting advantages of running a small clinic is your ability to adapt quickly—an edge that cannot be overstated in today’s ever-evolving healthcare landscape. In large health systems, change often grinds to a halt due to layers of bureaucracy and decision-making processes that can take months or even years. You, on the other hand, have the freedom to respond to health trends and patient needs almost instantly, ensuring your clinic stays relevant, innovative, and in tune with what people are seeking in their healthcare. Staying on the Cutting Edge of Functional and Integrative Medicine Functional and integrative medicine is
Elevating Growth in 2024: SEO as the Cornerstone of Your Marketing Strategy
In the ever-evolving world of business, achieving sustainable growth and maintaining a competitive edge is an ongoing challenge. As we embark on 2024, the significance of SEO (Search Engine Optimization) as the linchpin of your marketing strategy has never been more crucial. Allocating a substantial portion of your budget to SEO, typically ranging from 12% to 18%, can be the catalyst for success. At Functional Medicine Marketing, we are passionate about helping you help more people. SEO marketing isn’t merely about making money or delivering products and services; it’s about truly transforming lives through the services you provide. In this article, let’s delve into six reasons why this SEO allocation is pivotal, with real-world examples to illustrate its paramount importance. 1. Amplifying Brand Visibility At the heart of any successful marketing strategy lies the imperative to build and enhance brand visibility. SEO plays a pivotal role in ensuring that your brand is easily discoverable by your target audience through search engines. A robust online presence boosts credibility and trustworthiness. Example: Apple Inc., a global tech giant, leverages SEO as a core element of their marketing strategy. By investing in optimizing their website and content for search engines, they have secured top rankings for their products, ensuring maximum visibility when potential customers search for their offerings. Imagine the potential for reach, growth, and the ability to reach more people by focusing on brand visibility with SEO! This means your functional medicine practice stands out not only from the medical sphere as a whole, but from other practices in your field. 2. Targeted Customer Acquisition SEO is a dynamic tool for acquiring new customers who are actively seeking the products or services you offer. Through strategic keyword targeting, content optimization, and local SEO efforts, you can attract potential customers who are more likely to convert. Example: Airbnb, the leading online vacation rental marketplace, has integrated SEO into their marketing DNA. By optimizing property listings and location-specific keywords, they have successfully attracted travelers searching for unique accommodations, resulting in consistent customer acquisition. Functional medicine clients are a special market segment, making targeted acquisition even more important when it comes to SEO. Your practice is specialized, and your SEO strategy should be, too! 2. Driving Organic Growth Organic traffic, derived from SEO efforts, is a valuable asset for any business. By dedicating a significant budget to SEO, you ensure that your website consistently ranks well in search results, leading to sustained organic growth. Example: Amazon, the global e-commerce powerhouse, invests substantially in SEO to secure top positions for their product listings. This drives a steady stream of organic traffic, resulting in continuous growth and increased sales revenue. Organic traffic has been shown to be highly effective for many businesses; at Functional Medicine Marketing, we’ve especially since its effectiveness for our many clients! 3. Adapting to Algorithm Changes Search engine algorithms are continually evolving. An ample budget allocated to SEO allows your business to stay agile and adapt swiftly to changes in search engine ranking factors, ensuring you maintain your visibility and competitiveness. Example: Tesla, the pioneering electric vehicle manufacturer, prioritizes SEO in its marketing strategy. This enables them to adapt their digital presence and content strategy to align with shifting algorithm preferences and consumer trends. Functional medicine is on the cutting edge of healthcare, so it makes sense that your marketing partners should be, too! At Functional Medicine Marketing, we stay on top of the frequently changing algorithm—and help decode its confusing nature for you! 4. Cultivating Long-Term Customer Loyalty SEO isn’t just about attracting new customers; it’s also about nurturing existing ones. By consistently producing valuable and relevant content that addresses your audience’s needs, you can cultivate loyalty and foster repeat business. Example: Starbucks, the iconic coffeehouse chain, integrates SEO into its content marketing efforts. By creating blog content that resonates with coffee enthusiasts and optimizing it for search engines, they maintain a dedicated customer base and bolster their revenue. As a functional medicine practice, you’re in it for the long haul. You build relationships with clients that last months, years, or even a lifetime. That’s exactly what we help you do at Functional Medicine Marketing through our SEO marketing! 5. Competitive Edge In a crowded online marketplace, SEO is your secret weapon for standing out amidst competitors. Allocating a substantial budget to SEO ensures you outshine rivals, seize market share, and establish a formidable competitive edge. Example: Coca-Cola, a global beverage industry leader, embraces SEO as a crucial component of their digital strategy. By optimizing their website and content, they maintain a dominant position in the search results, leaving competitors trailing in their wake. The internet is incredibly effective for helping you reach more people, but you may find yourself overwhelmed with the amount of volume in your field of practice. If a potential patient finds you, surely they’re just as likely to find someone else, right? Not with our cutting-edge, competitive SEO strategies. Our techniques allow you to not only stand apart from others in your field but actually reach more people, too. Step Into Growth In 2024 As we embark on 2024, allocating 12% to 18% of your budget to your marketing including SEO is not just a strategic choice; it’s imperative for achieving growth and securing your competitive standing. The illustrative examples, ranging from Apple and Airbnb to Amazon and Tesla, illustrate how successful companies prioritize SEO as the bedrock of their marketing strategy. To thrive in today’s dynamic digital landscape, businesses of all sizes must recognize the pivotal role of a well-funded SEO strategy in driving growth and staying ahead of the curve. Are you ready to say yes to Functional Medicine Marketing? It’s our passion to help you reach more people and do more good with your practice. Reach out to our team today to explore how we can help you make SEO the cornerstone of your marketing strategy—and catapult your business to new heights of success in 2024 and beyond.
Functional Medicine Marketing Partners with MindBody Talent to Boost Clinic Hiring
Colorado Springs, 11/16/2023 – Functional Medicine Marketing, a leading SEO and digital marketing company dedicated to helping healthcare clinics expand their reach and impact, is thrilled to announce its strategic partnership with MindBody Talent. MindBody Talent is a premier talent acquisition and management firm specializing in the healthcare industry. This collaboration marks a significant step forward in empowering clinics to build high-performing teams that can provide the best care to their patients. Functional Medicine Marketing has long been committed to its mission of enabling healthcare providers to help more people through effective digital marketing strategies. The company recognizes that a clinic’s ability to provide excellent patient care hinges on the quality of its team. By joining forces with MindBody Talent, Functional Medicine Marketing is addressing this critical aspect of clinic success. CEO of Functional Medicine Marketing, Andrew Newland, commented on the partnership, saying, “Our partnership with MindBody Talent aligns seamlessly with our mission. Clinics can’t help patients if they don’t have the right team in place. We’re excited to refer our clients and offer them a talent acquisition platform that specializes in functional medicine and small clinics.” MindBody Talent boasts a track record of helping healthcare clinics identify, attract, and retain top talent in various roles, including healthcare practitioners, administrative staff, and support personnel. By leveraging cutting-edge recruitment strategies, MindBody Talent ensures that clinics can access the best-fit candidates to enhance their team’s capabilities. The combined expertise of Functional Medicine Marketing and MindBody Talent promises to revolutionize the way clinics approach hiring and digital marketing, ultimately helping them achieve their goals of making a positive impact on their communities. For more information about Functional Medicine Marketing and its services, please visit https://functionalmedmarketing.com/. To learn more about MindBody Talent and its talent acquisition solutions, please visit https://mindbodytalent.com/. About Functional Medicine Marketing Functional Medicine Marketing is a leading SEO and digital marketing company that specializes in helping functional medicine clinics and practitioners expand their online presence and reach a wider audience. Over the last 8 years, their expert team has developed a comprehensive and replicable SEO strategy. This strategy is based on technical tasks, content, and support and has positioned many of the top Functional, Integrative, Naturopathic, and Holistic medical practices on the first page of Google. About MindBody Talent Practice-by-practice, clinician-by-clinician, MindBody Talent is serving its mission of transforming health care in collaboration with phenomenal practices and skilled practitioners nationwide. Tens of thousands of patients have already benefited from these collaborations. Let them impact yours today. Media Contact: Andrew Newland, CEO, [email protected]
How to Increase Health Clinic Revenue
Functional Medicine Marketing focuses on small clinics primarily in the niches of holistic medicine and direct primary care. In many cases, clinic owners don’t have the same resources as large hospitals and health. Clinicians aren’t just healthcare providers; they’re small business owners, too. With the economy on the brink of a downturn and technologies reshaping the way Americans access healthcare, our clients are asking us how to increase health clinic revenue. Increasing health clinic revenue might take some creativity. A little elbow grease may be required. But you can do it. Please apply this list of revenue-generating ideas to your own practice. As always, please reach out to start a conversation. To our team, functional medicine marketing is more than a business. It’s a way to provide communities with excellent health services. Bring in New Patients Most small health clinics can increase revenues by adding more scaling. Clinics have fixed costs that don’t increase with the number of patients. You’re already paying for your building and have an admin team in place. The more patients you see, the more revenue you’ll bring in. This may sound obvious, but bringing in new patients is easier said than done. Here are three ways you can increase health clinic revenue by adding more patients: Offer a discount on services or memberships Gather positive patient reviews to prove your clinic’s value to interested people Create SEO content answering common health questions. This strategy will attract new visitors to your site. Sign Up Existing Patients for New Services The “upsell” is a classic way to boost revenue. Perhaps most of your patients are coming to you for nutrition coaching. Is there another service you offer (or could offer) that could complement nutrition coaching? Many health clinics also offer nutritional supplements and IV therapy as add-ons to their base nutrition coaching services. Don’t forget the revenue potential of existing patients. These are people who already trust and benefit from your clinic. Compared to a complete stranger, existing patients are much more likely to say “Yes” if you offer them a new service. Partner With Other Businesses and Organizations If you’re wondering how to increase health clinic revenue, then you’re not alone. Nearly every business is wondering how to increase revenue, too. So, why not work together to achieve your goals? Partnerships can help you boost both marketing and revenue. You might partner with a local yoga studio that pays you a 10% commission for every member you refer to them. You might not offer yoga at your clinic, but yoga goes hand-in-hand with your treatment plans. It’s the perfect match! Here are three partnership ideas to help increase health clinic revenue: See if local health nonprofits will share your events/services with their audiences Engage in referral programs with local businesses Become a sponsor of local events, sports teams, and entertainment programs Become a Speaker or an Author Functional Medicine Marketing has worked with many health clinic owners who became speakers or authors. These people are deeply passionate about health, and so creating an influencer platform was a natural extension of their medical work. Even if your book or keynote speech doesn’t bring in revenue directly, it’s an excellent branding tool. You’ll be able to say, “I wrote the book on hormone therapy,” or “I wrote the book on pediatric nutrition.” You’ll probably notice an uptick in new consultations as website visitors see your book and think, “I’d like to work with this practitioner.” Raise Prices Raising prices shouldn’t be your first choice when trying to increase health clinic revenue, but you shouldn’t rule it out completely, either. Some small business owners fear raising prices because they think they’ll drive away customers. And that might happen. But the math is in your favor. If you double your prices and half of your patients leave, then you’re still making the same amount of money as before. Most people understand that inflation, rising material and labor costs, and regulatory concerns mean your clinic prices will go up from time to time. At the end of the day, you can always add additional services as you raise the price of services so that it’s a win-win for everyone involved! Functional Medicine Marketing Can Show You How to Increase Health Clinic Revenue Even better, we’ll do it for you. We know that clinic owners are busy people. You’re seeing patients, paying taxes, and holding staff meetings. You don’t have time to run a marketing campaign as well. Functional Medicine Marketing provides complete digital marketing services aimed specifically at small clinics. We know the lingo and can find the perfect words to describe what you do. No more back-and-forth with generalist writers. Experience what it’s like to work with someone in your niche! Our team is currently taking on new clinic clients. Schedule a call with us to see if we’d be a good fit for you. Who doesn’t want to increase their health clinic revenues? P.S. Check out our previous post, “How to Get More Patient Reviews for Your Functional Medicine Clinic.”
How to Get More Patient Reviews for Your Functional Medicine Clinic
Reviews are crucial to the success of a functional medicine clinic. Functional medicine isn’t a mainstream or household term yet. Not many people are “in the know” and may have reservations when it comes to trying a new form of healthcare. When potential patients see positive reviews about your clinic, they’ll be more inclined to give you a call to set up their first appointment. So, how can functional medicine clinics go about gathering patient reviews? In this article, the experts at Functional Medicine Marketing are going to illuminate the world of patient reviews. From Google My Business to handling negative reviews, we’ll provide practical steps you can take today to see real results. By following our recommendations, you’ll achieve the three main goals of patient review marketing: Get more reviews Get 5-star reviews Get descriptive reviews Optimize Google My Business Google My Business is going to be your primary source of patient reviews. Google commands an enormous 85% market share of all internet traffic. This means that whenever someone is looking for functional medicine in your area, they’ll likely be using Google. If your Google My Business page isn’t optimized, you’re losing out on potential visitors and reviewers. Not only will incomplete pages fail to show up in user searches, they won’t be as attractive to reviewers. A customer might subconsciously drop their review from five stars to four stars if, when they go to submit their review, they don’t see photos or descriptions on your clinic’s Google My Business Page. Follow this checklist when optimizing your Google My Business page: Fill in all information, including business name, address, description, hours, etc. Add high-quality photos of your location and staff. People like to see friendly faces, not just empty waiting rooms. Find a loyal patient to write the first review, perhaps a friend or someone you know personally who has experienced your services. Set Up A System for Getting Patient Reviews Once you have your Google My Business page set up, you’ll want to come up with a standard system for getting patient reviews. Sometimes we forget to ask for reviews. Asking for reviews can also be nerve-wracking. Nobody wants to feel like an inconvenience or take up too much of a patient’s time. But believe it or not, happy customers like to leave positive reviews for businesses they love! A standard review system helps you and your team overcome forgetfulness and insecurities. Make sure you can answer these three questions: When do you ask for reviews? You should have a set point in the customer journey when you ask for a patient review. Ideally, this is when they’re most satisfied with their experience. Since functional medicine can engage patients for years on end, consider the three-month check-in for reviews. Of course, you should ask for a review any time someone reaches a new milestone or shares positive feedback with your team. Where can people share reviews? Google reviews are going to be your top priority. However, there are other places for people to leave reviews. After accumulating 10-plus reviews on Google, you might consider sending people to your Yelp page or Facebook page. Always send reviewers to a specific destination. How can people share reviews? Never leave it up to the patient to figure out your review system. In most cases, you want them to leave a review right there in your clinic. Or send them a special link at home. Make it easy! Offer a QR code patients can scan. Send highly-engaged patients a special newsletter asking for a review. Lead the witness by asking specific questions about their experiences. Respond to Negative Reviews Nobody likes to receive negative reviews. We want to avoid disappointment at all costs. But eventually, your practice will receive a negative response, and while Google allows you to remove some spam and abusive comments, you’ll likely have to do your best to remediate the negative reviews. The first step here is to accept that negative reviews happen. The second step is to respond in as helpful a manner as possible. Apologize for the unpleasant experience and offer to make it better. Or outline how your team worked hard to fix the issue at hand. For example, someone might complain that their appointment was rescheduled. You can reply by saying that you contacted them ahead of time, offered many alternate times, and gave a discount for the inconvenience. When you respond to negative patient reviews with professionalism and courtesy, you may win over new patients who appreciate the intentional response. In most cases, people don’t need to see a sterling 5-star rating. Instead, they just need to see that the clinic offers personal, reliable services and cares about their patients’ experiences. Get Reviews for Other Platforms To maximize your clinic’s visibility, repeat the Google My Business process for other platforms. The internet is full of free sites that allow you to host business information and collect reviews. You never know where your next patient will be searching for medical care. So cast a wide net and sign up for multiple platforms. Functional Medicine Marketing recommends creating business profiles on these platforms. Facebook Yelp Yellow Pages Bing BBB Anywhere your competitors are listed Make Patient Reviews Part of Your Functional Medicine Marketing Strategy Most people rely on online reviews in order to decide whether or not to try out a company’s services. One report said that 84% of people trust online reviews as much as they trust their friends. This means that patient reviews aren’t optional. Getting quality, 5-star reviews should be central to your clinic’s marketing strategy. At Functional Medicine Marketing, we help functional medicine clinics get more patients. We believe in the power of functional medicine. (Many members of our team have benefitted from treatment). If you’d like to become the leading functional medicine practice in your city, the practice that people find when they search online, then reach out for a consultation. Ask us questions about getting more patient reviews for your
Market Your Thyroid Clinic and Care
Imagine if more Americans were able to access personalized thyroid care from functional medicine practices like yours. Studies say that at least 60% of people with thyroid conditions are unaware of their illness. That’s over 10 million individuals in the USA who don’t even know they need thyroid care. This unawareness is just as much a health issue as it is a marketing issue. If you could grab these patients’ attention, then you could help them with functional medicine! In this article, we’re going to give you a basic strategy that you can use to market your thyroid clinic and care. We will share our favorite tips and tricks – the same ones we use for our full-service clients. The goal of SEO is simple – create high-quality blogs and website pages that draw in readers and show Google that you’re an authority on functional medicine. By tapping into SEO (search engine optimization) best practices, you can show up on Google when someone in your area searches for “Thyroid clinic near me.” Why Focus on SEO? Functional Medicine Marketing has built our highly effective marketing program around SEO. Not social media. Not expensive ad campaigns. Why? Because SEO has proven to be one of the most effective and stable strategies for getting new patients in the door. It also gives you the freedom to focus on providing care to people who need it. Organic search drives 1,000% more traffic than organic social. One company compared their organic SEO traffic to comparable PPC (pay-per-click) traffic by saying, “If we were to buy that SEO traffic through PPC, it’d cost us an estimated $548,000 per month (or $6.5 million per year). “ Yes, social media can be an effective way to bring in new patients, but it requires constant effort on your part. The most popular social media accounts are run by personalities (that means you). Unless you plan to dedicate an hour a day to creating short videos, taking photos, and providing your thoughts on current trends, then you’re probably not going to “go viral” as they say. What about ads? Most practices don’t have the budget to consistently run ad campaigns. Online ads are all about competition, so are you ready to outspend your competitors and local hospitals for new patients? Digital platforms are also more strict when it comes to healthcare ads because too many scam companies want to push unproven remedies. We’re not saying social media and advertising shouldn’t be part of your marketing strategy. They most definitely should! But we need to think about overall return on investment. This includes both time and money. We’ve found that the functional medicine niche experiences the best results when they pursue organic SEO and consistently rank on the first page of Google. Once you start ranking, you won’t have to continue paying money like you do with ads, and top rankings stay relatively stable over time. Now that we’ve talked about why use SEO to market your thyroid keywords, let’s dive into a few practical tips that you can use today. Check Your Marketing Health With Our Free Checklist! GET IT HERE Focus on Thyroid Keywords The first step of a good SEO strategy is to choose your keywords. The last thing you want to do is write multiple blogs or pages that end up ranking for the same keyword phrase. If three blogs are equally strong for the phrase “thyroid care,” then Google will have a tough time knowing which ones to serve to searchers. Ultimately, you won’t rank high. So, choose a wide range of keywords. Here’s how. Diversify Keywords Look at keywords that are related to the thyroid as well as related symptoms and conditions. As we saw earlier, 60% of people with thyroid conditions are unaware that they even have a thyroid condition. That means writing blogs and web pages on thyroid-specific topics is just the tip of the iceberg. You’ll also want to focus on writing for symptoms and conditions. A few keyword ideas include: Why do I feel fatigued? Causes of dry skin Can hormones cause weight gain and fatigue? Hypothyroidism causes Best supplements for Hashimoto’s Disease Consider Niche Questions and Queries SEO can be extremely competitive, and we all know how much money is wrapped up in the healthcare industry. That’s why companies have invested resources into sites like WebMD and Healthline to rank highly on Google. Small functional medicine clinics cannot compete with broad terms like “thyroid” or “thyroid symptoms.” However, you may be able to rank for more specific terms and questions. How to lower thyroid antibodies Can stress cause thyroid problems? Can hormone imbalance cause depression and anxiety Thyroid support complex Look at the data below. As you can see, the keywords with the red circle under “KD” (Keyword Difficulty) have high search volumes but will be impossible to rank for. The keywords with green circles are much less competitive and still give you the chance to attract hundreds of visitors each year. We are not saying you should never write a blog on “where is your thyroid,” for example, but don’t expect to rank for a keyword this competitive. Finally, don’t worry about explaining everything about thyroid disease in one blog. Nor do you have to write the most scientific blog. People have all sorts of questions, and as long as you link your thyroid-related content to your main thyroid page, you’re making progress. Add Location Keywords Sites like WebMD have broad phrases like “thyroid care” on lockdown. But they don’t host as much content on “thyroid care in Boston” or “thyroid care in Detroit.” You can use location-based language to your advantage and attract new patients. Below, you’ll see data for general “thyroid doctor” vs. a location-specific search. The chances of ranking for your area compared to nationally are very high. Put another way, do you want to attract patients from other states? Probably not. Even if your practice is fully virtual, build up your local SEO before moving on to more general
