Elevating Growth in 2024: SEO as the Cornerstone of Your Marketing Strategy
In the ever-evolving world of business, achieving sustainable growth and maintaining a competitive edge is an ongoing challenge. As we embark on 2024, the significance of SEO (Search Engine Optimization) as the linchpin of your marketing strategy has never been more crucial. Allocating a substantial portion of your budget to SEO, typically ranging from 12% to 18%, can be the catalyst for success. At Functional Medicine Marketing, we are passionate about helping you help more people. SEO marketing isn’t merely about making money or delivering products and services; it’s about truly transforming lives through the services you provide. In this article, let’s delve into six reasons why this SEO allocation is pivotal, with real-world examples to illustrate its paramount importance. 1. Amplifying Brand Visibility At the heart of any successful marketing strategy lies the imperative to build and enhance brand visibility. SEO plays a pivotal role in ensuring that your brand is easily discoverable by your target audience through search engines. A robust online presence boosts credibility and trustworthiness. Example: Apple Inc., a global tech giant, leverages SEO as a core element of their marketing strategy. By investing in optimizing their website and content for search engines, they have secured top rankings for their products, ensuring maximum visibility when potential customers search for their offerings. Imagine the potential for reach, growth, and the ability to reach more people by focusing on brand visibility with SEO! This means your functional medicine practice stands out not only from the medical sphere as a whole, but from other practices in your field. 2. Targeted Customer Acquisition SEO is a dynamic tool for acquiring new customers who are actively seeking the products or services you offer. Through strategic keyword targeting, content optimization, and local SEO efforts, you can attract potential customers who are more likely to convert. Example: Airbnb, the leading online vacation rental marketplace, has integrated SEO into their marketing DNA. By optimizing property listings and location-specific keywords, they have successfully attracted travelers searching for unique accommodations, resulting in consistent customer acquisition. Functional medicine clients are a special market segment, making targeted acquisition even more important when it comes to SEO. Your practice is specialized, and your SEO strategy should be, too! 2. Driving Organic Growth Organic traffic, derived from SEO efforts, is a valuable asset for any business. By dedicating a significant budget to SEO, you ensure that your website consistently ranks well in search results, leading to sustained organic growth. Example: Amazon, the global e-commerce powerhouse, invests substantially in SEO to secure top positions for their product listings. This drives a steady stream of organic traffic, resulting in continuous growth and increased sales revenue. Organic traffic has been shown to be highly effective for many businesses; at Functional Medicine Marketing, we’ve especially since its effectiveness for our many clients! 3. Adapting to Algorithm Changes Search engine algorithms are continually evolving. An ample budget allocated to SEO allows your business to stay agile and adapt swiftly to changes in search engine ranking factors, ensuring you maintain your visibility and competitiveness. Example: Tesla, the pioneering electric vehicle manufacturer, prioritizes SEO in its marketing strategy. This enables them to adapt their digital presence and content strategy to align with shifting algorithm preferences and consumer trends. Functional medicine is on the cutting edge of healthcare, so it makes sense that your marketing partners should be, too! At Functional Medicine Marketing, we stay on top of the frequently changing algorithm—and help decode its confusing nature for you! 4. Cultivating Long-Term Customer Loyalty SEO isn’t just about attracting new customers; it’s also about nurturing existing ones. By consistently producing valuable and relevant content that addresses your audience’s needs, you can cultivate loyalty and foster repeat business. Example: Starbucks, the iconic coffeehouse chain, integrates SEO into its content marketing efforts. By creating blog content that resonates with coffee enthusiasts and optimizing it for search engines, they maintain a dedicated customer base and bolster their revenue. As a functional medicine practice, you’re in it for the long haul. You build relationships with clients that last months, years, or even a lifetime. That’s exactly what we help you do at Functional Medicine Marketing through our SEO marketing! 5. Competitive Edge In a crowded online marketplace, SEO is your secret weapon for standing out amidst competitors. Allocating a substantial budget to SEO ensures you outshine rivals, seize market share, and establish a formidable competitive edge. Example: Coca-Cola, a global beverage industry leader, embraces SEO as a crucial component of their digital strategy. By optimizing their website and content, they maintain a dominant position in the search results, leaving competitors trailing in their wake. The internet is incredibly effective for helping you reach more people, but you may find yourself overwhelmed with the amount of volume in your field of practice. If a potential patient finds you, surely they’re just as likely to find someone else, right? Not with our cutting-edge, competitive SEO strategies. Our techniques allow you to not only stand apart from others in your field but actually reach more people, too. Step Into Growth In 2024 As we embark on 2024, allocating 12% to 18% of your budget to your marketing including SEO is not just a strategic choice; it’s imperative for achieving growth and securing your competitive standing. The illustrative examples, ranging from Apple and Airbnb to Amazon and Tesla, illustrate how successful companies prioritize SEO as the bedrock of their marketing strategy. To thrive in today’s dynamic digital landscape, businesses of all sizes must recognize the pivotal role of a well-funded SEO strategy in driving growth and staying ahead of the curve. Are you ready to say yes to Functional Medicine Marketing? It’s our passion to help you reach more people and do more good with your practice. Reach out to our team today to explore how we can help you make SEO the cornerstone of your marketing strategy—and catapult your business to new heights of success in 2024 and beyond.
Functional Medicine Marketing Partners with MindBody Talent to Boost Clinic Hiring
Colorado Springs, 11/16/2023 – Functional Medicine Marketing, a leading SEO and digital marketing company dedicated to helping healthcare clinics expand their reach and impact, is thrilled to announce its strategic partnership with MindBody Talent. MindBody Talent is a premier talent acquisition and management firm specializing in the healthcare industry. This collaboration marks a significant step forward in empowering clinics to build high-performing teams that can provide the best care to their patients. Functional Medicine Marketing has long been committed to its mission of enabling healthcare providers to help more people through effective digital marketing strategies. The company recognizes that a clinic’s ability to provide excellent patient care hinges on the quality of its team. By joining forces with MindBody Talent, Functional Medicine Marketing is addressing this critical aspect of clinic success. CEO of Functional Medicine Marketing, Andrew Newland, commented on the partnership, saying, “Our partnership with MindBody Talent aligns seamlessly with our mission. Clinics can’t help patients if they don’t have the right team in place. We’re excited to refer our clients and offer them a talent acquisition platform that specializes in functional medicine and small clinics.” MindBody Talent boasts a track record of helping healthcare clinics identify, attract, and retain top talent in various roles, including healthcare practitioners, administrative staff, and support personnel. By leveraging cutting-edge recruitment strategies, MindBody Talent ensures that clinics can access the best-fit candidates to enhance their team’s capabilities. The combined expertise of Functional Medicine Marketing and MindBody Talent promises to revolutionize the way clinics approach hiring and digital marketing, ultimately helping them achieve their goals of making a positive impact on their communities. For more information about Functional Medicine Marketing and its services, please visit https://functionalmedmarketing.com/. To learn more about MindBody Talent and its talent acquisition solutions, please visit https://mindbodytalent.com/. About Functional Medicine Marketing Functional Medicine Marketing is a leading SEO and digital marketing company that specializes in helping functional medicine clinics and practitioners expand their online presence and reach a wider audience. Over the last 8 years, their expert team has developed a comprehensive and replicable SEO strategy. This strategy is based on technical tasks, content, and support and has positioned many of the top Functional, Integrative, Naturopathic, and Holistic medical practices on the first page of Google. About MindBody Talent Practice-by-practice, clinician-by-clinician, MindBody Talent is serving its mission of transforming health care in collaboration with phenomenal practices and skilled practitioners nationwide. Tens of thousands of patients have already benefited from these collaborations. Let them impact yours today. Media Contact: Andrew Newland, CEO, [email protected]
How to Increase Health Clinic Revenue
Functional Medicine Marketing focuses on small clinics primarily in the niches of holistic medicine and direct primary care. In many cases, clinic owners don’t have the same resources as large hospitals and health. Clinicians aren’t just healthcare providers; they’re small business owners, too. With the economy on the brink of a downturn and technologies reshaping the way Americans access healthcare, our clients are asking us how to increase health clinic revenue. Increasing health clinic revenue might take some creativity. A little elbow grease may be required. But you can do it. Please apply this list of revenue-generating ideas to your own practice. As always, please reach out to start a conversation. To our team, functional medicine marketing is more than a business. It’s a way to provide communities with excellent health services. Bring in New Patients Most small health clinics can increase revenues by adding more scaling. Clinics have fixed costs that don’t increase with the number of patients. You’re already paying for your building and have an admin team in place. The more patients you see, the more revenue you’ll bring in. This may sound obvious, but bringing in new patients is easier said than done. Here are three ways you can increase health clinic revenue by adding more patients: Offer a discount on services or memberships Gather positive patient reviews to prove your clinic’s value to interested people Create SEO content answering common health questions. This strategy will attract new visitors to your site. Sign Up Existing Patients for New Services The “upsell” is a classic way to boost revenue. Perhaps most of your patients are coming to you for nutrition coaching. Is there another service you offer (or could offer) that could complement nutrition coaching? Many health clinics also offer nutritional supplements and IV therapy as add-ons to their base nutrition coaching services. Don’t forget the revenue potential of existing patients. These are people who already trust and benefit from your clinic. Compared to a complete stranger, existing patients are much more likely to say “Yes” if you offer them a new service. Partner With Other Businesses and Organizations If you’re wondering how to increase health clinic revenue, then you’re not alone. Nearly every business is wondering how to increase revenue, too. So, why not work together to achieve your goals? Partnerships can help you boost both marketing and revenue. You might partner with a local yoga studio that pays you a 10% commission for every member you refer to them. You might not offer yoga at your clinic, but yoga goes hand-in-hand with your treatment plans. It’s the perfect match! Here are three partnership ideas to help increase health clinic revenue: See if local health nonprofits will share your events/services with their audiences Engage in referral programs with local businesses Become a sponsor of local events, sports teams, and entertainment programs Become a Speaker or an Author Functional Medicine Marketing has worked with many health clinic owners who became speakers or authors. These people are deeply passionate about health, and so creating an influencer platform was a natural extension of their medical work. Even if your book or keynote speech doesn’t bring in revenue directly, it’s an excellent branding tool. You’ll be able to say, “I wrote the book on hormone therapy,” or “I wrote the book on pediatric nutrition.” You’ll probably notice an uptick in new consultations as website visitors see your book and think, “I’d like to work with this practitioner.” Raise Prices Raising prices shouldn’t be your first choice when trying to increase health clinic revenue, but you shouldn’t rule it out completely, either. Some small business owners fear raising prices because they think they’ll drive away customers. And that might happen. But the math is in your favor. If you double your prices and half of your patients leave, then you’re still making the same amount of money as before. Most people understand that inflation, rising material and labor costs, and regulatory concerns mean your clinic prices will go up from time to time. At the end of the day, you can always add additional services as you raise the price of services so that it’s a win-win for everyone involved! Functional Medicine Marketing Can Show You How to Increase Health Clinic Revenue Even better, we’ll do it for you. We know that clinic owners are busy people. You’re seeing patients, paying taxes, and holding staff meetings. You don’t have time to run a marketing campaign as well. Functional Medicine Marketing provides complete digital marketing services aimed specifically at small clinics. We know the lingo and can find the perfect words to describe what you do. No more back-and-forth with generalist writers. Experience what it’s like to work with someone in your niche! Our team is currently taking on new clinic clients. Schedule a call with us to see if we’d be a good fit for you. Who doesn’t want to increase their health clinic revenues? P.S. Check out our previous post, “How to Get More Patient Reviews for Your Functional Medicine Clinic.”
How to Get More Patient Reviews for Your Functional Medicine Clinic
Reviews are crucial to the success of a functional medicine clinic. Functional medicine isn’t a mainstream or household term yet. Not many people are “in the know” and may have reservations when it comes to trying a new form of healthcare. When potential patients see positive reviews about your clinic, they’ll be more inclined to give you a call to set up their first appointment. So, how can functional medicine clinics go about gathering patient reviews? In this article, the experts at Functional Medicine Marketing are going to illuminate the world of patient reviews. From Google My Business to handling negative reviews, we’ll provide practical steps you can take today to see real results. By following our recommendations, you’ll achieve the three main goals of patient review marketing: Get more reviews Get 5-star reviews Get descriptive reviews Optimize Google My Business Google My Business is going to be your primary source of patient reviews. Google commands an enormous 85% market share of all internet traffic. This means that whenever someone is looking for functional medicine in your area, they’ll likely be using Google. If your Google My Business page isn’t optimized, you’re losing out on potential visitors and reviewers. Not only will incomplete pages fail to show up in user searches, they won’t be as attractive to reviewers. A customer might subconsciously drop their review from five stars to four stars if, when they go to submit their review, they don’t see photos or descriptions on your clinic’s Google My Business Page. Follow this checklist when optimizing your Google My Business page: Fill in all information, including business name, address, description, hours, etc. Add high-quality photos of your location and staff. People like to see friendly faces, not just empty waiting rooms. Find a loyal patient to write the first review, perhaps a friend or someone you know personally who has experienced your services. Set Up A System for Getting Patient Reviews Once you have your Google My Business page set up, you’ll want to come up with a standard system for getting patient reviews. Sometimes we forget to ask for reviews. Asking for reviews can also be nerve-wracking. Nobody wants to feel like an inconvenience or take up too much of a patient’s time. But believe it or not, happy customers like to leave positive reviews for businesses they love! A standard review system helps you and your team overcome forgetfulness and insecurities. Make sure you can answer these three questions: When do you ask for reviews? You should have a set point in the customer journey when you ask for a patient review. Ideally, this is when they’re most satisfied with their experience. Since functional medicine can engage patients for years on end, consider the three-month check-in for reviews. Of course, you should ask for a review any time someone reaches a new milestone or shares positive feedback with your team. Where can people share reviews? Google reviews are going to be your top priority. However, there are other places for people to leave reviews. After accumulating 10-plus reviews on Google, you might consider sending people to your Yelp page or Facebook page. Always send reviewers to a specific destination. How can people share reviews? Never leave it up to the patient to figure out your review system. In most cases, you want them to leave a review right there in your clinic. Or send them a special link at home. Make it easy! Offer a QR code patients can scan. Send highly-engaged patients a special newsletter asking for a review. Lead the witness by asking specific questions about their experiences. Respond to Negative Reviews Nobody likes to receive negative reviews. We want to avoid disappointment at all costs. But eventually, your practice will receive a negative response, and while Google allows you to remove some spam and abusive comments, you’ll likely have to do your best to remediate the negative reviews. The first step here is to accept that negative reviews happen. The second step is to respond in as helpful a manner as possible. Apologize for the unpleasant experience and offer to make it better. Or outline how your team worked hard to fix the issue at hand. For example, someone might complain that their appointment was rescheduled. You can reply by saying that you contacted them ahead of time, offered many alternate times, and gave a discount for the inconvenience. When you respond to negative patient reviews with professionalism and courtesy, you may win over new patients who appreciate the intentional response. In most cases, people don’t need to see a sterling 5-star rating. Instead, they just need to see that the clinic offers personal, reliable services and cares about their patients’ experiences. Get Reviews for Other Platforms To maximize your clinic’s visibility, repeat the Google My Business process for other platforms. The internet is full of free sites that allow you to host business information and collect reviews. You never know where your next patient will be searching for medical care. So cast a wide net and sign up for multiple platforms. Functional Medicine Marketing recommends creating business profiles on these platforms. Facebook Yelp Yellow Pages Bing BBB Anywhere your competitors are listed Make Patient Reviews Part of Your Functional Medicine Marketing Strategy Most people rely on online reviews in order to decide whether or not to try out a company’s services. One report said that 84% of people trust online reviews as much as they trust their friends. This means that patient reviews aren’t optional. Getting quality, 5-star reviews should be central to your clinic’s marketing strategy. At Functional Medicine Marketing, we help functional medicine clinics get more patients. We believe in the power of functional medicine. (Many members of our team have benefitted from treatment). If you’d like to become the leading functional medicine practice in your city, the practice that people find when they search online, then reach out for a consultation. Ask us questions about getting more patient reviews for your
Market Your Thyroid Clinic and Care
Imagine if more Americans were able to access personalized thyroid care from functional medicine practices like yours. Studies say that at least 60% of people with thyroid conditions are unaware of their illness. That’s over 10 million individuals in the USA who don’t even know they need thyroid care. This unawareness is just as much a health issue as it is a marketing issue. If you could grab these patients’ attention, then you could help them with functional medicine! In this article, we’re going to give you a basic strategy that you can use to market your thyroid clinic and care. We will share our favorite tips and tricks – the same ones we use for our full-service clients. The goal of SEO is simple – create high-quality blogs and website pages that draw in readers and show Google that you’re an authority on functional medicine. By tapping into SEO (search engine optimization) best practices, you can show up on Google when someone in your area searches for “Thyroid clinic near me.” Why Focus on SEO? Functional Medicine Marketing has built our highly effective marketing program around SEO. Not social media. Not expensive ad campaigns. Why? Because SEO has proven to be one of the most effective and stable strategies for getting new patients in the door. It also gives you the freedom to focus on providing care to people who need it. Organic search drives 1,000% more traffic than organic social. One company compared their organic SEO traffic to comparable PPC (pay-per-click) traffic by saying, “If we were to buy that SEO traffic through PPC, it’d cost us an estimated $548,000 per month (or $6.5 million per year). “ Yes, social media can be an effective way to bring in new patients, but it requires constant effort on your part. The most popular social media accounts are run by personalities (that means you). Unless you plan to dedicate an hour a day to creating short videos, taking photos, and providing your thoughts on current trends, then you’re probably not going to “go viral” as they say. What about ads? Most practices don’t have the budget to consistently run ad campaigns. Online ads are all about competition, so are you ready to outspend your competitors and local hospitals for new patients? Digital platforms are also more strict when it comes to healthcare ads because too many scam companies want to push unproven remedies. We’re not saying social media and advertising shouldn’t be part of your marketing strategy. They most definitely should! But we need to think about overall return on investment. This includes both time and money. We’ve found that the functional medicine niche experiences the best results when they pursue organic SEO and consistently rank on the first page of Google. Once you start ranking, you won’t have to continue paying money like you do with ads, and top rankings stay relatively stable over time. Now that we’ve talked about why use SEO to market your thyroid keywords, let’s dive into a few practical tips that you can use today. Check Your Marketing Health With Our Free Checklist! GET IT HERE Focus on Thyroid Keywords The first step of a good SEO strategy is to choose your keywords. The last thing you want to do is write multiple blogs or pages that end up ranking for the same keyword phrase. If three blogs are equally strong for the phrase “thyroid care,” then Google will have a tough time knowing which ones to serve to searchers. Ultimately, you won’t rank high. So, choose a wide range of keywords. Here’s how. Diversify Keywords Look at keywords that are related to the thyroid as well as related symptoms and conditions. As we saw earlier, 60% of people with thyroid conditions are unaware that they even have a thyroid condition. That means writing blogs and web pages on thyroid-specific topics is just the tip of the iceberg. You’ll also want to focus on writing for symptoms and conditions. A few keyword ideas include: Why do I feel fatigued? Causes of dry skin Can hormones cause weight gain and fatigue? Hypothyroidism causes Best supplements for Hashimoto’s Disease Consider Niche Questions and Queries SEO can be extremely competitive, and we all know how much money is wrapped up in the healthcare industry. That’s why companies have invested resources into sites like WebMD and Healthline to rank highly on Google. Small functional medicine clinics cannot compete with broad terms like “thyroid” or “thyroid symptoms.” However, you may be able to rank for more specific terms and questions. How to lower thyroid antibodies Can stress cause thyroid problems? Can hormone imbalance cause depression and anxiety Thyroid support complex Look at the data below. As you can see, the keywords with the red circle under “KD” (Keyword Difficulty) have high search volumes but will be impossible to rank for. The keywords with green circles are much less competitive and still give you the chance to attract hundreds of visitors each year. We are not saying you should never write a blog on “where is your thyroid,” for example, but don’t expect to rank for a keyword this competitive. Finally, don’t worry about explaining everything about thyroid disease in one blog. Nor do you have to write the most scientific blog. People have all sorts of questions, and as long as you link your thyroid-related content to your main thyroid page, you’re making progress. Add Location Keywords Sites like WebMD have broad phrases like “thyroid care” on lockdown. But they don’t host as much content on “thyroid care in Boston” or “thyroid care in Detroit.” You can use location-based language to your advantage and attract new patients. Below, you’ll see data for general “thyroid doctor” vs. a location-specific search. The chances of ranking for your area compared to nationally are very high. Put another way, do you want to attract patients from other states? Probably not. Even if your practice is fully virtual, build up your local SEO before moving on to more general
Best Marketing Strategy for Functional Medicine 2023
You have big plans for your functional medicine clinic in 2023. You’re hoping to add new clients, roll out new services, and become a more prominent member of your community. You’re providing an alternative option to a healthcare system that is overburdened and, frankly, broken. But to achieve these goals, you’re going to need a great functional medicine marketing strategy. This strategy should address the main challenges facing functional medicine clinics today: Increase awareness about functional medicine. Many people haven’t heard about functional medicine and need to be educated. Stand out in a crowded healthcare market. The best marketing strategies for functional medicine will make your clinic stand out from the crowd and convince new patients to try your services. Capture the enthusiasm of satisfied patients. We both know that functional medicine works. Your existing patients do, too! A great marketing strategy will use word of mouth to grow your practice. Now, we’re going to show you how to outline your functional medicine marketing strategy for 2023. We will cover the main platforms and media your clinic should be using to boost marketing efforts. This is a similar process we use to add rocket fuel to our clients’ marketing strategies. Ready to get started? Grab a pen, paper, and your best brainstorming hat. Here’s how to outline your marketing strategy for functional medicine in 2023. Start with the End Goal The best plans begin with the end goal in mind. That way, we know what we’re aiming for and don’t get bogged down in the weeds of “clicks,” “impressions,” and other metrics. For this example, we’re going to assume that you want your website visitors to sign up for a free consultation or discovery call. “Wait, but don’t we want people to become patients?” Good question. Yes, that is the end goal of marketing. But digital marketing ends with the consultation sign-up. Once someone signs up for the call, then the final sale is in the hands of your medical/admin team, not your digital marketing team. Yes, you can send follow up texts and emails, but the main interactions are no longer solely online. So for simplicity’s sake, we’re going to write down “discovery call” as our goal. If you have another goal, feel free to use that instead. Now, we’re going to plan out how each digital marketing platform can guide visitors toward that goal. Blog Content and SEO Blog content is potentially the most powerful marketing tool at your disposal. It’s content that lasts forever and can bring in new patients who are searching for information related to functional medicine. While search engine optimization (SEO) research can take time, consider these three approaches to content. We’ve included some blog title examples, too. Local content (Ex. “Nutritionist recommends the best organic grocery stores in Columbus”) Medical expertise (Ex. “How to health your gut”) Specific service FAQs (Ex. “Chronic disease clinics near me”) At the end of each blog, consider inviting readers to sign up for a discovery call if they want to learn more or experience health benefits for themselves. On your 2023 marketing strategy page, list out a few blog ideas based on the bullet points above and then draw an arrow to your discovery call goal so that you remember to direct traffic there. Google Ads Want to show up on the top of Google search results anytime someone searches for “functional medicine” in your area? Set up Google Ads! Ads will charge you a small fee per search and click. In return, you’ll be seen by more people without having to create original, highly-optimized SEO content. Through ads, you can direct people to your website and discovery call signup pages. As you plan out your Google Ads marketing strategy, write down your most popular services. These are going to be the keywords you use to create your ad campaigns. You’ll want to create campaigns targeting those keywords, link them to landing pages that also feature those keywords, and start sending traffic to your site. Since setting up and optimizing Google Ads can be somewhat complex, consider engaging Functional Medicine Marketing to help launch your ads. Social Media Campaigns Every demographic is on social media these days. While each platform caters to a different audience, you can’t neglect social if you hope to reach as many potential patients as possible. Don’t worry, no dancing required! We recommend that clinics create profiles on Facebook, Instagram, and Tik Tok. This last one might surprise you, but the platform boasts incredible potential for new content creators. Other platforms have complex algorithms that make it hard to break into the medical space. Tik Tok is a bit more lax – if you get views, you get bumped to the top of the feed. So give it a go! Social media profiles can also show up in Google search results. If someone searches for functional medicine in your city, then your Facebook page could be a top result. What should you post? Consider posting Patient reviews Service highlights Health tips Pictures of your friendly staff Local community health events Automated Emails Emails may have existed before social media or Google Ads, but you shouldn’t overlook their marketing power. Every clinic should make emails part of its 2023 functional medicine marketing strategy. You might be wondering, “What is an automated email?” An automated email is an email that goes out at a specific trigger. If someone signs up for a consultation, then send them a thank you email. Perhaps you have a guide for managing chronic conditions. A guide download should also trigger an email. Pdf downloads. If you offer a service discount, make sure you’re following up with people via email. You could do all this manually, but automation saves so much time. Remember, email marketing can also be used to engage existing patients. Keep people up to date on what’s going on with your functional medicine clinic. Drop occasional incentives to keep their interest. Finally, people always ask us how many manual emails to send? We’re talking newsletters and
